Go to the mall or buy from your phone?
Go to the mall or buy from your phone? More shoppers this holiday season are going mobile
With online holiday sales forecast to hit nearly $125 billion in 2018, smartphones are expected to drive nearly half of shopper traffic on the web, more than desktop computers, according to Adobe Analytics.
Companies including Macy's, Kohl's, Walmart and Target have been pouring money into improving their mobile apps ahead of this holiday season.
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