Go to the mall or buy from your phone?

Go to the mall or buy from your phone? More shoppers this holiday season are going mobile

  • With online holiday sales forecast to hit nearly $125 billion in 2018, smartphones are expected to drive nearly half of shopper traffic on the web, more than desktop computers, according to Adobe Analytics.
  • Companies including Macy's, Kohl's, Walmart and Target have been pouring money into improving their mobile apps ahead of this holiday season.

 
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