Traditional opt-in forms, “lead magnets” and
money-off coupons are dead…
and every day you use them, your clients are growing more frustrated because you’re burning
their money (and your own) letting traffic and leads slip away.
Check out these dead awful opt-in stats from SUMO.com:
There’s no way for any small biz to build anything sustainable with those awful conversion rates coupled with the skyrocketing traffic costs.
That means biz owners are frustrated and will pay for any real, innovative solution.
So, what is working, then? The answer is Gamification.
Welcome to a brand new world of lead generation
(and insane opt-in rates…)
Gamification is the key to getting website visitors more relaxed and more likely to engage with our opt-in form and brand in general.
See, ordinary squeeze pages and popups have been shown so many people have developed ‘banner-blindness’ to them and the gift they get in exchange for their information becomes devalued.
However, when a visitor is confronted with a chance to win something ie: like when playing the lottery, the perceived value of the prize goes up tremendously.
Combine that with eye-catching graphics and video and now you have something that will really get visitors’ attention and get them to interact with your brand!
Therefore, the formula for online marketing success today is simple… Enticing Unique Game + Video Interaction = More Leads and More Profit